Adsum’s core team is composed by professionals of the tourism industry in each of the markets where Adsum is present.
 | Andrés Fernández
CEO/Managing Director
 | He was born in Cartagena (Spain). He moved to Madrid in 1990, where he studied Journalism from 1990 to 1995. After having worked for Europa Press News Agency, covering from Photo journalism to writing articles, from life-style to terrorism attacks, he joined in 1994 a representation company as Director of PR & Communication. He looked after the PR and Sales in Iberia market for international companies, from independent resorts (i.e. Casa de Campo, DR) to hotel chains (i.e. Sandals Resorts), airlines (pre-launching of US Airways route Madrid-Philadelphia) and other companies within the tourism industry such as Eurotunnel.
In November 2003, Andrés founded Adsum Tourism Services in Spain. Counting on the unconditional support from his national and international business partners, Adsum Tailored Tourism Services rapidly expanded and positioned its representation services in European and North American markets. |  | Diana Alvarez
Sales & Marketing Coordinator
| Spanish national, has a B.A. degree in International Tourism Management (University of Brighton, UK) and lived over 10 years in Germany.
Prior to joining Adsum she worked with a main travel agency in Germany, Travel Overland, as travel agent assistant, and in the Customer Care Service of a luxury hotel in the Canary Islands. After completing her University degree she returned to Germany and worked as sales and marketing assistant in a multimedia company directed to the tourism market, Streamevent. Diana joined Adsum in December 2003 as Sales Manager and Co-founder. Her responsibilities include service management and client representation. |  | Mª Carmen Fernández
Financial Controller
| | She was born in Cartagena (Spain), where she obtained her Travel & Tourism degree in 1994. She moved to Madrid in 1996 and joined a GSA as Reservation Manager for some accounts represented (such as Sandals Resorts, British Midland and Eurotunnel). She retired from 2000 to 2003 to look alter her family and new born kids. In 2003, Mari Carmen joined Adsum as Financial Controller for the group |  | María Jesús Martínez
Account Managerr
| María Jesús Martínez was born in Madrid, holds a Master’s degree in Hotel Management and education in Sales & Marketing for the Tourism Trade, Communication, Protocol & PR and New Ways of Tourism.
During her wide experience in the Spanish Tourism Trade he has cooperated with the main Spanish Tour Operators as Product Manager for medium distance and long haul trips and as New Long Haul Destination’s Manager. She also worked with a Construction Company as Event’s Organizer and Travel Manager.
Before joining Adsum in October 2009, she worked during several years as Sales Manager for different clients with the German GSA Aviareps, representing Airlines as LAM Mozambique, Garuda Indonesia and TACA International and also with Tourism clients as the biggest American Hotel Group, Wyndham Hotel Group and the German Hotel Corporation Grand City Hotels.
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